So why did foodspring, already with a huge online product shop and growing client base feel it was important to partner with the SPRT App?
Steffi explained that from foodspring’s position the partnership was a ‘pretty easy decision’, she continued by saying that the timing of the partnership worked well and that SPRT’s growing offline community was particularly attractive to the company. ‘We’re based online, we don’t know our customers personally. About a year ago I decided that we had to start reaching out and getting to know our customers more. We wanted to start getting involved with events and meeting our customers to personally ask them about our products and brand. SPRT’s community is very similar to ours, both consist of very motivated people and our communities connect with each other.’
‘At the first Motivator Monday event we did together, the whole thing just clicked and felt right,’ Steffi told me. ‘Forgive the pun but it just felt healthy together, both communities could feel connected with both brands and it was great for foodspring to get together and present ourselves on a personal, face-to-face basis rather than just online.’
‘The shared mindset amongst everyone at the event was inspiring for everyone at foodspring and that we can both learn a lot from each other. foodspring, already with a large online community can aid SPRT’s reach but SPRT can help the team here to understand how to handle an offline community and how to grow and nurture that.’